Dr. Dre wants to stop cheap Chinese-made knockoffs of his "Beats By Dre" headphone brand from jacking his company's logo and ruining its reputation. Conterfeit headphone bearing the logo surfaced or sale on a number of websites based in China, the fake headphones have reportedly raked in 135 billion dollars in revenue.
Beats is suing to stop all sales of the forgeries and to take over all of the domain names used by websites hawking the fakes. But, more importantly, they also want ALL of the profits made by the faux headsets. If successful, the lawsuit could easily win Dre and Beats-owners Apple billions of dollars.
Beats points out in the suite that it's the headphone of choice for "A list" celebrities like Lady Gaga, Justin Bieber, Diddy and tons of other celebrities, so it has a vested interest in protecting its trademark.
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